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WHAT WE DO
Influencer Marketing
As content creators ourselves we know where to target your game in order to get it the necessary exposure. We are with you throughout the whole process ensuring that your game is still the main event.
Get in touch- Audience ID
We identify the creators to best match your game. We work with Twitch and YouTube creators of all sizes to maximize exposure and drive sales.
- Content rights
We secure content rights as standard so you can re-use videos/streams on your Steam page or website.
- Paid & organic campaigns
What creators will be playing your game on release day, and which ones will take that extra push.
- Data Driven Campaigns
Data, data and more data. We have an extensive proprietary knowledge of what games are trending, what players are interested in and we package it all up for you.
- PF Campaign Management
From start to finish, we take care of it all. We’ll tweak and adjust course as we go, ensuring the maximum number of creators are covering your game.
- Contract management & negotiation
Let us worry about the boring bits. We know our way around a creator contract, and we deal with all the rate negotiations so you don’t have to.
WHAT WE DO
Public Relations
Public relations are our speciality. Creating connections for your game to get it in front of the right eyes. We also handle all the copywriting, press and reporting so you can focus on making a game you love.
Enquire- PR Releases
Drafting of innovative and compelling releases designed to get your game in front of the press eyeballs that move the needle.
- Copywriting
Need a Steam page re-draft? A website summary? We’ve got you. If there’s copy to draft, we can get it done.
- Distribution to media
Circulation to our extensive list of media contacts.
- Crisis PR
In a bit of a pickle? Never fear, Pixel Focus PR is here. We have years of experience dealing with high-pressure PR.
- Steam page creation / optimisation
Steam is the primary way players will come across your game. Making sure you’re able to convert a quick stop into a wish-list/sale is imperative.
- Press kit creation / distribution
Having an easily accessible, useful press kit is an essential component in getting quality coverage.
- Data analysis & reporting
A targeted breakdown on the data behind your game, drawing out trends exposing tactical opportunity.
WHAT WE DO
Strategic Advice
Without a goal you can’t score. We work with you to put together a game plan that will help you reach the people you need to reach; we’ll line up launches, help with costings & legacy — all to help you get to market fast.
Enquire- Pre-release Strategy
When is the optimal time to launch your game? What features need to be in at launch? We’ll work with you to get your game ready for launch.
- Content rights
We secure content rights as standard so you can re-use videos/streams on your Steam page or website.
- Costing strategy
Ensuring your game has a lasting legacy and continues to generate traffic after release is critical for continued sales.
- Content pathway
Keeping players coming back after launch can be a huge boon. We can help make it happen and advise on what you need to add to keep players playing.
Let’s Work Together
Have a game you’re looking to launch? Let’s talk!