Sea of Survivors is a survival game set on the open ocean. Inspired by genre-defining games like Vampire Survivors, players control a pirate ship with the goal of surviving relentless challenges. The developer aimed to generate excitement and awareness ahead of the game's early access launch.
To build a strong pre-launch presence and ensure a successful early access debut.
Focused on the game's unique setting and narrative elements to create compelling storytelling content.
Utilised demo launch as a spring board for an influencer focused campaign.
Engaged with specific creators who matched the fit for Sea of Survivors outreach.
Tommy
Sea of Survivors
To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.
To build a strong pre-launch presence and ensure a successful early access debut.
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