Case Studies

Sea of Survivors

Sea of Survivors is a survival game set on the open ocean. Inspired by genre-defining games like Vampire Survivors, players control a pirate ship with the goal of surviving relentless challenges. The developer aimed to generate excitement and awareness ahead of the game's early access launch.

Objective

To build a strong pre-launch presence and ensure a successful early access debut.

Strategy

Narrative-Driven Marketing

Focused on the game's unique setting and narrative elements to create compelling storytelling content.

Pre-Launch Demo Campaign

Utilised demo launch as a spring board for an influencer focused campaign.

Early Access Build Up

Engaged with specific creators who matched the fit for Sea of Survivors outreach.

Results

The pre-launch demo campaign successfully garnered over 5000 early access downloads and substantial social media engagement, laying a strong foundation for future updates and release.

"Working with Pixel Focus PR for the launch of our game "Sea of Survivors" was a game-changer. Greg guided us through content creator marketing, helping us identify our audience and craft a bespoke release strategy that connected us with creators and influencers in our niche genre. Pixel Focus helped us exceed our wishlist goals by over 30%. We highly recommend Pixel Focus PR to any game developer looking for PR and marketing support.”

Tommy

Sea of Survivors

Recent Projects

We've worked with a number of fantastic developers

Our goal is to help Indie game developers get to market faster - without the fees! check out some titles we've helped.

Mob Factory

To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.

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Sea of Survivors

To build a strong pre-launch presence and ensure a successful early access debut.

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