The developer of Rogue Station reached out to Pixel Focus PR after the game had prematurely entered early access. This posed a unique challenge as we needed to shift perceptions and build anticipation for the full release.
Design and execute a marketing campaign to maximize outreach and engagement ahead of the game’s full release.
We identified key influencers within the gaming community who could appreciate and effectively communicate the game's mechanics to their audiences. By targeting these influencers early on, we ensured authentic and enthusiastic coverage.
We complemented our targeted influencer strategy with a broad outreach campaign, ensuring Rogue Station reached a diverse and extensive audience.
Tailored marketing materials were created to highlight specific game mechanics and features, making it easier for creators to engage with and promote the game.
Leo
Rogue Station
To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.
To build a strong pre-launch presence and ensure a successful early access debut.
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