Mob Factory is a roguelike game where players operate a dungeon, fend off waves of enemies, and use the resources dropped by the enemies to expand their base and explore the world. The developer sought Pixel Focus PR’s expertise to enhance the game’s visibility and drive sales during its launch on Steam.
To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.
Emphasised the game’s combination of roguelike elements and light automation/factory building features in our marketing materials.
Identified and partnered with influencers who specialise in roguelike and automation games to ensure genuine and effective promotion.
Fed back key insights on the creator reach out process and how to optimise game mechanics to capture creator interest.
To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.
To build a strong pre-launch presence and ensure a successful early access debut.
Have a game you're looking to launch? Let's talk!