Case Studies

Mob Factory

Mob Factory is a roguelike game where players operate a dungeon, fend off waves of enemies, and use the resources dropped by the enemies to expand their base and explore the world. The developer sought Pixel Focus PR’s expertise to enhance the game’s visibility and drive sales during its launch on Steam.

Objective

To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.

Strategy

Highlighting Gameplay Mechanics

Emphasised the game’s combination of roguelike elements and light automation/factory building features in our marketing materials.

Targeted Influencer Campaign

Identified and partnered with influencers who specialise in roguelike and automation games to ensure genuine and effective promotion.

Developer Feedback

Fed back key insights on the creator reach out process and how to optimise game mechanics to capture creator interest.

Results

The campaign resulted in over 100 creators of all sizes featuring Mob Factory, accumulating over 2.5 million views and significantly boosting the game’s sales.

Recent Projects

We've worked with a number of fantastic developers

Our goal is to help Indie game developers get to market faster - without the fees! check out some titles we've helped.

Mob Factory

To create a buzz around Mob Factory’s unique gameplay mechanics and drive engagement and sales during launch.

View Case Study

Sea of Survivors

To build a strong pre-launch presence and ensure a successful early access debut.

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